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Corporate Blogging

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Strategic communications through corporate blog can help in achieving the organizational objectives and goals. Corporation needs communication tools for sharing or exchanging of information related to the company. Corporate blog is one of the communication tools that the corporate can use to communicate with the customers and other external groups. It also used for collaboration and knowledge management within the corporate.


Although personal blogs have been around for about eight years, corporate blogging is still relatively new. Corporate blogs serve as vehicles to transmit messages such as promoting products and services. It is usually written in a conversational style which can provide much useful information. This can help the management to improve own organizational efficiency by disclosing company announcements, change of direction, and other important information.


Corporate blogging allow the leaders communicate directly with customers, suppliers, and employees. The blog allows the users share their ideas freely in an honest voice which increase customer trust and also organizational efficiency. Besides, corporate blogging are highly cost effective as compared to printed memos or leaflet. Corporate blogging is able to read without printed out on hardcopy. If the blog has a positive effect on corporation’s reputation, then it is very beneficial the corporate in terms of profit making.

Yea right!!! Alternative of cheap advertisement

On the other hand, not everyone is interested in corporate blogging. Corporate blogging has a problem which is blogs are easy to start but they are hard to maintain as they are difficult and time-consuming in writing or posting. If the blogs have not updated, then the organization is damaging rather than enhancing its reputation.

In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. The corporation should make sure that the corporate blog is interesting and informative as here is no body wants to read a boring blog. As the corporate blog is a representation of the company’s values, beliefs, philosophy and directions, thus the corporation should maintain its blog to build brand awareness and loyalty.

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