Cyber-Bargains

The world’s first mobile payment service has been launched in Malaysia. One of the examples is Maxis Fast Tap whereby it integrates mobile payment services which use Near Field Communications (NCF) technology. Its not only allows communication at short range but also offer a wider range of features that enable credit cards. NCF technology offers consumers an easy and convenience way to secure transactions by only using a mobile phone.

Mobile Money is another example of E-mobile payment that addresses the limitation of cash, cheques and credit cards. It enables registered users to pay goods and services anytime and anywhere. The consumers no need to carry money or credit card to make transactions. They only need to use their mobile phone to make online booking such as cinema ticket. By using mobile payment system, it helps to eliminate the hassle to queue up for paying the cinema tickets fee especially during weekends and holidays.

E-Mobile payment scheme are an attractive alternative from both the perspective of cost and convenience. On top of that it also fulfills consumer needs and enables them to search for large number of merchants easily. It has overcome the problem whereby consumers need to shop from one place to another. Also, it abilities to attract a large number of consumers has benefits both merchant and service provider. Even though mobile payment system is still a very new strategy, but I believed that it will gain acceptance of all Malaysian soon as it will bring benefits for our society.